Client Intro
A Start-up Marketing Case Study. We helped a startup in Seattle with their Facebook Ads using the Facebook Ads Rapid Fire Testing Method.
The Challenges
- This client was a startup and had very little to no information about their target audience.
- They didn’t have their ideal customer avatars built and blank on their message and had no ad copy or creatives to use.
- No website and completely relied on our agency for taking them off.
The Strategy
- We began with building 4 variations for their landing page, using different messaging and creatives
- We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences
- Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
- Initial strategy session and discovery
- Ideal customer avatar planning and creation
- Brand messaging strategy
- Landing page creation and optimization
- Built a full-Facebook funnel
- Targeted 16 different cold audiences at the top of the funnel
- Used retargeting with intriguing offers at the middle of the funnel
- Used re-engagement campaigns to increase the lifetime value of their customers
- Sent out exclusive offers for those still on the fence of buying
- Used our battle-tested scaling method to maximize ROAS at the TOF
The Results
It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setup.
This startup began their rapid-fire testing period to find their ideal audience, message, and creative. After this test period (between 2 – 4 weeks), we began to use the winning adsets and optimize. Depending on the account, we may horizontally or vertically scale.
By the end of the third month, we were achieving an average 2x ROAS. At the end of their sixth month, we’re achieving an average 5.28x ROAS.
What do you think about the results? Got questions? Drop us a line at info@campaign-creatives.com
