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Core Marketing & Advertising

Fixing Ineffective Advertising Campaigns: How To Diagnose And Repair Underperforming Ads Like A Pro

Learn the exact diagnostic and repair process professional campaign managers use for fixing ineffective advertising campaigns, from identifying what's actually broken to implementing emergency fixes and rebuilding on real performance data.

9 Best Marketing Analytics Solutions for Businesses in 2026

Marketing analytics solutions for businesses transform scattered data from websites, social media, email campaigns, and paid ads into actionable insights that drive revenue. This guide evaluates nine top platforms based on implementation speed, insight depth, integration capabilities, and team expertise requirements—helping you choose between hands-on custom dashboards or self-service tools that connect multiple channels and reveal which marketing efforts actually deliver ROI.

How to Buy Marketing Services: A Step-by-Step Guide for Business Success

This comprehensive guide walks business owners through the six essential steps to buy marketing services effectively, from defining success metrics and setting realistic budgets to evaluating potential partners. Learn how to avoid common pitfalls like misaligned expectations and budget overruns by using a structured approach that ensures you select marketing expertise aligned with your specific business goals and delivers measurable results rather than just impressive-looking campaigns.