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Core Marketing & Advertising

How to Calculate Customer Acquisition Cost: A Step-by-Step Guide for Smarter Marketing Budgets

Learn how to perform an accurate customer acquisition cost calculation to stop wasting marketing budget on underperforming channels. This straightforward guide shows you exactly how much you're paying for each new customer, so you can confidently allocate resources to strategies that actually convert and scale your business profitably.

8 Best Comparison Of Digital Marketing Platforms For Businesses To Drive Measurable Growth In 2025

This comparison of digital marketing platforms for businesses evaluates eight leading solutions based on implementation ease, ROI potential, integration capabilities, and scalability to help you choose the right platform for your specific business needs and budget.

9 Best Marketing Agencies for B2B Companies in 2026

Finding the right marketing partner for B2B companies requires expertise in long sales cycles, multi-stakeholder decision-making, and pipeline-focused metrics that differ drastically from B2C approaches. This guide evaluates the top marketing agencies for B2B companies based on their proven track records, specialized service offerings, measurable client results, and transparent pricing models to help you select a partner that understands complex buyer journeys and delivers strategies that act...